Tomorrow is Not Today

David Amerland
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Kingsley: [00:00:00] What does it take to be built to last as a person?

David Amerland: what it takes is an intense awareness of who you are and a clear understanding of why you do the things you do. And if you have those two, matter what you're actually engaged in, whether it's fitness or business or you know your own life, you're going to be solid.

Kingsley: Welcome to The Tomorrow Is Not Today podcast. You've already started to create the life you want just by being here, designed for you as a business professional so you can be physically, mentally, and emotionally healthy, more productive, less stressed, and living a life you truly love. My name's Kingsley and thank you for coming on another journey with one of our uniquely qualified professionals.

Kingsley: Welcome to The Tomorrow Is Not Today podcast. And in the studio. Well, actually not in the studio, the other side of the world in Greece at the moment. David Amerland.

Is that how you [00:01:00] pronounce your name?

Yep.

Beautiful. David Amerland's joining us now, David, you have quite a, varied background, study, knowledge, history and everything.

Like you, you cover almost everything, which is really cool. And I like that. So obviously there's gonna be a lot to bring to the podcast. So, before we get into it, the first thing I always like to do is ask. A big question to get people involved in what's happening. So I wanna ask you, and you've actually got my question sitting right beside you, which is really interesting.

What does it take to be built to last as a person?

David Amerland: what it takes is an intense awareness of who you are and a clear understanding of why you do the things you do. And if you have those two, matter what you're actually engaged in, whether it's fitness or business or you know your own life, you're going to be solid. You're going to make [00:02:00] consistently decisions, small and large, a series of good decisions end up giving you a good life.

Kingsley: I'm gonna love this. I can tell already. This is, that is so, so cool. It's right all along the basis of exactly how I think. So this is gonna be very exciting. So I wanna pull that down a little bit. I. And obviously I will mention before we go into the next question, which is gonna be really interesting you've written, is it 12 books now?

David Amerland: It is actually 19, would you believe?

Kingsley: 19.

David Amerland: Yes.

Kingsley: Okay. That's phenomenal. That's huge. And the last one built to last which just come out this year, didn't it?

David Amerland: Came out in March. That's right.

Kingsley: March. Yeah, congratulations on that. So we're gonna have a really fun, deep dive into this. So now the first point you mentioned about what it takes to be built to last. Can you expand on that for me? [00:03:00] So you've gotta know fundamentally who you are, I believe is what you said

David Amerland: yes,

Kingsley: How do you know who you are?

Because I think it's a lot of things. It's something that a lot of people want to know and a lot of people try to know but really struggle with. Exactly who am I,

David Amerland: Absolutely, and I'm glad you brought it up as first point of order.

I think the pandemic was a wake up call for many people because suddenly the world that we knew kind of fractured, we lost contact with people around us. We lost the guardrails that told us how to behave it drove. The point home for many people that our behavioral patterns, our sense of identity, our sense of who we are and what we are here to do. A lot of the times is externally received and we kind of go along with it because it is expected. I. Now, this is not fundamentally wrong. I mean, our first awareness of the world is in a place we didn't choose living with [00:04:00] people.

We didn't pick having a name. We didn't sort of, decide to own that was given to us. then I. Our understanding of how we behave in that context, what is acceptable basically created by watching what's going on around us, absorbing that information, internalizing it, and then expressing it externally. So that is received information. We, nothing comes from us initially, but at some point we, we begin to wake up. The self-awareness bit comes in. When it comes to identity, there are two distinct parts. The part which was just described is the ascribed part. It's a part the world gives us and it gives us a label, right?

If he calls you a father, I mean, just that word has a whole lot of expectations. It's a lot of implied things you need to do. You know, absolutely all those things, which you need to go along with that. And a lot of the times we need that because, you know, otherwise we'll have to recourse to a textbook for everything we need to do. So we

Kingsley: Yeah.

David Amerland: things and [00:05:00] that they're encoded in our culture, they're encoded in pretty much everything we absorb. But there's a second part to our identity, which comes from the inside, and that's avowed. And that's the things which arise from our own emotions and how we process them, which allow us to understand how the world around us functions with us in it and how we fit in that world. And the avow part is difficult because we need to do some work to actually dig it out, become aware of it, begin to sort of, nurture it so it blooms and embrace it. And a lot of times we don't, many times we end up fighting against ourselves. You know, we're one thing on the outside and a different thing on the inside. This internal struggle takes up energy. So if we. Take the view that we have, perhaps 10 units of energy on any given day. If you're gonna spend three of those units fighting yourself, because you don't wanna go to your job, you know, you don't wanna be who you are, you don't, you feel you're constricted or restricted by the expectations of those around you, [00:06:00] then you only have seven units of energy to do everything else. The world around us is full of demands, full of crisis points, full of unexpected events, and they take up enormous amounts of energy to get through. So. Knowing who we are creates clarity inside our head. Clarity in thinking leads to better values inside us because we understand them better.

We understand why things are important to us, why we should prioritize them, more importantly, it leads to a better sort of, planning for the future, which creates very consistent goals. That's our why. It gives us a sense of purpose, a sense of meaning. And these things are important not just for our life, but also for our health, both physical and mental. You know, the psychological studies that show something really small. If you don't know why you're doing an exercise, it doesn't really have meaning, meaning for you, [00:07:00] intentionally, emotionally. The efficacy of the exercise, even though the reps might be the same, whatever you're doing, might be the same, can drop by as much as 15% per person, so you lose 15% of the value simply because you're doing it blindly as opposed to doing it because you want to achieve something which is important to you. And when we think this is crazy, I mean the exercise is exactly the same. You know, we measure the external metrics of it and there's nothing different. But this is what happens in, in internally, the way we perceive things with our brain changes the energy allocation that the brain is going to put in place for that particular perception, based on the importance that we actually create for it, which then means it goes up in the list of priorities. if we go back to example of 10, 10 units per day, in terms of energy, if something is important to me, let's say, you know, let's say I actually have, you know, this idea that I need a six pack and it's really important to me for whatever reasons, it doesn't matter how superficial it [00:08:00] is. And, you know, I do my conscious and do my sits and I do everything I need to do. And it, because it's so important because I'm visualizing all these things. My brain prioritizes the energetic allocation of load is required for my body to actually. Change physically and acquire the six pack. you made us think, well, you know, I'm gonna do some sit ups do exactly the same exercise.

You will not get the same results. It's fascinating.

Kingsley: And I've always noticed that fascination there, and it's the same with what we eat as well. Food has the same sort of. Effect, which is just mind boggling to me that our thought process completely changes how much we get out of something. And one of the things like that, that you hit on there, which I wanna go a little bit deeper in even even though what you've done is certainly not shallow when it comes to identity and when you think about, okay.

I want to say get a six pack. That's one of the things I want to do. How much does that [00:09:00] relationship there between who I think I am, who do I think the world thinks I am, and who do I want to become? How does that all mix in together?

David Amerland: It's a crazy thing, isn't it? It's really designed to trip us up. We are intensely social beings. We are hardwired to be social. I. Because that's how we maximize our energy individually. Each of us. Doesn't matter how rich you are how smart you are, how strong you are, you're nothing just an individual. only become something by engaging with our communities, our families, our friends, the world at large. At the same time, we are designed to fit in because of the social imperative in our brain. And that then gone wrong creates a performer development perhaps if we call it that, to our, to us, where we are putting up a facade and then we are allocating a tremendous amount of energy. maintain [00:10:00] that facade and it's fake and it's killing us. It's taking up so much energy to maintain because it is fake that we it's exhausting us. It's like, I dunno, let's say, think about something basic, let's say, you know, telling lies to people, small lies, not big ones. But taking a lot of small lies. Okay. Then you have to remember all those small lies you told to everybody, okay? It's exhausting us. You know, I'm meeting you. Gonna say, goodnight David, how you doing? And I'm thinking, okay, what did I tell him last time? Alright. My brain is already fried. Right? Whereas if I was just myself with you. I have to respond to is your good morning and ask back, you know, how's your day going on? And suddenly we have a different kind of interaction. Exactly the same context, exactly the same two people taking part in that. Now, in this simple example, there you go. There's your answer. If we don't understand who we are, if we constantly receive external signals, well those signals change depending on the context, depending on the situation, then it [00:11:00] becomes very exhausting for us to be us. Suppose for instance, I'm okay to constantly be what the world expects me to be. Okay, I'm at home, this, but then I go to work and I'm that, and then I go to the pub and I'm this, and I go to somewhere else, and now I've got four identities to maintain, and I've got every time to have this mental switch, to compartmentalize those things.

And then I've gotta ask, well, who am I really? And I don't want to ask that loud because I'm exhausted. also I'm afraid, maybe I'm none of those things. I don't like that answer. So I tend to shy away from the internal work that I need to do. But if I want to grow, if I want to actually have meaning and value in the world beyond that superficial contextual interaction that I engage in, I've got to actually say, okay, who am I really? What am I here to do? How do I achieve those things that have meaningful [00:12:00] impact for me? And for the world around me, which then makes me feel good, makes me feel valued.

Kingsley: So let me ask a question on that again, because obviously we all wear different hats.

David Amerland: Yes.

Kingsley: So at work we're gonna be one person and then. That could also be different depending on who we're talking to, who we are relating with what we're doing exactly at home, we're gonna be something different. You might be a dad, you could be a mom, you could be a kid, it could be whatever it is.

And then you go out and you maybe you play basketball on the weeknights or something. So you're a team player with your different teams and each one of those is gonna be that little bit different. So there is a little bit of a difference in how we relate to them. Is it a difference where it's a different aspect of us, where we relate to people in a different way?

Or are we becoming a different person with each of these different hats that we wear in different scenarios?

David Amerland: Okay. [00:13:00] The answer to that is actually, and it's a brilliant question, right? The answer to that is it depends. It depends on who you think you are. Now, obviously, in every context, there are some parameters of accepted behavior. So if you're at home, for instance, you're not going to behave quite the same way that you do in the pub, or if you're at home, you're not going to be as competitive at home as you are on the basketball court or the tennis court. However, there's also a consistency of approach that comes from knowing yourself, what you want, your values, what's important to you, and how you prioritize the things you do. if that consistency of approach isn't there because you don't really understand yourself internally, then context of the situation drives you. But because, and here's the rub, that context is always going to be energetically intensive. You know, the demands made on you at home. You don't get any easier than the demands made, you made on you on the [00:14:00] basketball court or at work or in the pub. In those four situations, there's a lot of things being thrown at you, you have to respond to. And on a good day when you're full of energy, when no crisis happened, maybe you can pull it off. Maybe you can be four different people in a day. can be fine. But on an average day when something has gone wrong at home and something has gone wrong work, go down the pub and you're going to overact and get into a fight. I. Because you don't now have control of who you are. Things drive you. Not only they drive you, but because the energy is so intensive with what you're doing, you don't have control of your emotions. So what would trigger you nor normally? And you say, okay, you know, this is a stupid thing. I'm not going to be a child. You don't have that margin now to actually say that because you can't

Kingsley: Yeah, because the energy's being used up in different ways. Yeah.

David Amerland: Yes. Yes.

Kingsley: Yeah. Yeah, exactly. And it's interesting [00:15:00] because we are one person, we can try to be different people in different places for whatever's happening. We are one person and it affects every other aspect of life. It's very true. So let's go back, change gears just a little bit at the moment.

'cause you've done a lot to do with personal training, fitness, health, all that sort of thing. And also you're a very successful businessman, author and stuff. So I wanna go down the track of. How important is exercise general health to being a successful business person?

David Amerland: Okay. Ah, beautiful. I mean, the easy answer is it's absolutely 100% fundamentally important, but before we give

Kingsley: I thought you might say that.

David Amerland: I. Yeah. Yeah. That's the easy one, right? But let's understand why and let's see what happens in business and take that business scenario. You're trying to do something which is complicated. You usually have a team [00:16:00] which you don't control completely because they're individuals you're working in a context in a market by forces over, which have zero control. And you still need to achieve the outcomes and the goals that you set out to achieve. And you have within that context, a lot of responsibilities, a lot of prices, a lot of decisions to make.

The whole thing is a nightmare. It takes out huge amount of energy to just keep your head above water, nevermind being successful, and that energy wouldn't be there if your body is not okay and your brain is not okay. And just to flip that right, let's say. You have right now a cold, and that cold is taking up half your energy to fight.

Okay? A cold is not gonna kill you, but it, you know, it can be pretty bad. And I come to you with an idea and say, Hey, why don't we do this? You know, set this up, you know, business. Brilliant idea. You cannot tell me to go away, simply because you cannot imagine from the way you're [00:17:00] feeling, being able to deal, first of all with something new.

Secondly, analyze it. Thirdly. Evaluate it and then visualize the struggle that you can do, which takes to take, to make a takeoff, and you're gonna think, this is too much. I can't do it. that's just a simple cult. You know, we can suffer from low grade inflammation all our life, which leads to all sorts of issues.

You know, we have high blood pressure, you know, bad internal health, bad cognitive health, you know, the whole thing. It doesn't kill us, but it definitely diminishes us. It reduces our capacity to be the best human beings we can be.

Kingsley: And decision making, obviously relationships and things like that as well. Yeah. Is gonna have a massive impact on that. But, and then also decision making at work, because if you've got all these decisions that you've gotta be making all day, which when you own a business.

You are constantly making decisions in different ways and then yeah, due relationships, whether it's at home, whether it's in the workplace, whether it's outside of [00:18:00] that as well. And the whole thought pattern, I think the whole mindset seems to adjust. From the study that you've done and what you've learned and experienced, how big of an impact does that health factor have on our actual mindset and the way we view things throughout the day?

David Amerland: has more of an impact that any of us actually realizes. And to contextualize this, how important the mindset is, how important our self-awareness is. I'm gonna bring in a study from made by Harvard in 2007 where they. They looked at three different groups of Hotel Maid. The, they're the people who clean the beds and they, you know, sort of, give room service or prepare a room for a guest, et cetera. So they had a group of 63 groups of 20 and three different large hotel chains, and they took them aside. And the two of the groups, they gave really detailed presentations and explanations and told them, you know, you guys are doing these things every day at the same time. [00:19:00] What you're doing is exercise. You are basically moving your body in this way. You're moving your body in that way. You're exercising these muscles, you're doing all these things. Now, the third group, which is the control group, which does exactly the same work, I told them what we're looking at is just trying and get a better understanding of what it is you guys do every day. So they went through that and then. They took measurements of their of their heart rate and their blood pressure and their body fat and their sort of hip to waist ratio, their BMI, you know, all those things. And then they left him alone for a period of 12 weeks.

And at the end of the 12 weeks, they carry the same battery of tests. is what they found. The group of people, mostly women were given the detailed lecture that showed them that what they did was exercise showed an improvement across all biomarkers across the board, between 15 and 18%. And the group that had been told, we're just looking to see what you do, [00:20:00] zero improvement. They were exactly the same where they started, and the only difference between that was the self-awareness, how they felt about what they did. This is the mindset I. This is understanding what you do.

So that simple thing, they did nothing else and they all did the same things. They changed nothing but that, that awareness changed everything for them. So this is your the answer to your question of how important mindset is.

Kingsley: That's a great and. Remember reading that study, and I think it blew my mind when I read it as well, that what our mind actually does and how powerful it really is quite, it's quite mind numbing really. And then if you were to take that into a workplace or under the sports field or any other area of life really, and then you multiply that out over every day, every week, every month.

Just for a year.

If you are talking a 15 to 18% difference in what happens, just from the mindset,

David Amerland: Yeah.

Kingsley: that's the difference over a whole [00:21:00] year.

David Amerland: Yeah.

Kingsley: That's mindboggling.

David Amerland: yeah. I mean, if you take into a business context, you're making fewer mistakes, you have diff fewer customer complaints, you have fewer internal costs in how you do your business, suddenly your profitability has gone up, happiness of your team has gone up, and your market share isn't greater.

You're not making more sales, but everything works more smoothly just on that. You take it into a sports field setting. what do you have? A team that actually gels. They're making fewer mistakes. They're taking better advantages of the opportunities that the game set is actually presenting them with, they're beginning to win consistently.

And they're not fundamentally different in their makeup. They didn't get faster, they didn't get stronger there. The cardiovascular fitness didn't increase. You know, the VO O2 max is the same. But what happened is that, that awareness of how they operate in that context and what importance that has for them. So yeah, mindset's critical. And you know, if we get the opportunity, I'll share another [00:22:00] study on that from Navy Seals done by Stanford University, is

Kingsley: Yeah, no, please do. I love these studies. They just, they're so, in some ways, often remarkably simple, but so impacting at the same time. So yeah, no, please go ahead. Let's hear it.

David Amerland: Those who are not aware, if you go for Navy Seal, which is the elite combatants in the us, you are already a made product, okay? You are a soldier from another sort of part of the military forces. You already fit, you already disciplined. You already have the right mindset on how you know you want to be top, best of the best. And because it's so expensive going through the selection process, the military were in interested in seeing if they can basically find a way to weed people out using their cvs because they're remarkably the same. And the ones who fail often, they want to succeed on paper. You can't see any difference. So they brought in MIT lab researchers from behavioral studies and and psychology to actually weed them out as well. Test them to see what the difference is and [00:23:00] this is what they found. And bear in mind, nutrition rate by week two on Navy seals is 75%. This is hell week. You go through a barriers of things which absolutely take you beyond your capacity, and that's the point. And you still have to put to, to push through. So 75% attrition rate. And the researchers came in and they gave everybody, you know, comprehensive tests, physical and behavioral and psychological. And they gave 'em questionnaires and they tried to see the differences. And it came down to a very simple thing.

This is the ones who failed. This is what they actually perceived about hell week. This is really hard. It is killing me and it's diminishing me. And they once who pass through the 25% thought, this is really hard. It's killing me. But it's making me stronger.

Kingsley: Wow.

David Amerland: just mindset.

It's, you know, the glass, it's a classic

Kingsley: Yep.

David Amerland: empty, half full, right in the glass. There's 50% of water. That does not change, but the way you perceive it changes your internal [00:24:00] neurochemical and neurobiological makeup. to quantify that's, yeah. Let's say we're in the desert, right? And we're looking at the glass 50% full. I'm thinking it's half full and you're thinking it's half empty This is what I'm experiencing internally. I'm thinking it's half full. I'm okay. I can still manage to get through, and I have a. 50% of water is still in me, and you're thinking, I've only got half a glass. And your anxiety levels are going up, your cortisol levels are going up, your heartbeat is going up, your body's under stress.

And we are already in a stressful environment right when in the desert. And the worst thing that happens is your brain senses this, it senses that it's a threat. shuts down. Crazily, higher analytical parts of the brain, which you need for critical thinking because they are energetically expensive and it prepares you for action. And the action you really need is not higher thinking, and it's not accessible to you anymore because essentially you

Kingsley: Right.

David Amerland: out and you [00:25:00] panicked.

Kingsley: Wow. That's ama like such a simple shift. Like all the other thinking was the same. And it's just that last little thing as it's making me better or it's killing me.

David Amerland: Yeah,

Kingsley: One of the two and the whole body responds in a different way.

David Amerland: Yeah. And that makes the difference at the end

Kingsley: Wow.

David Amerland: to drop out or push through and become a Navy Seal.

Kingsley: Yeah. And was that pretty much. The ones that actually did make it were the almost a hundred percent went with that thinking.

David Amerland: Yeah, all of them, every 25%. And this is a 2022 study, so it's fairly recent.

Kingsley: Yep.

David Amerland: yeah. Every single one of the participants have made it through, this positive mindset where they didn't, that it didn't matter what they faced, were

Kingsley: Yep.

David Amerland: to accept. That it was going to be okay. It's going to make them feel better. Eventually, it was going to get them to where they want to, and they felt capable as a result of their thinking. They felt capable in that context of actually pulling through, [00:26:00] even though from a purely physical and mental and psychological point of view, resources they were pouring into it were exactly the same as everybody else. They're putting in as much effort, they're putting in as much energy, but then it, when it comes to your absolute limit, then it's how do you hold on? How do you push through and

Kingsley: Yeah.

David Amerland: essentially? Well, the ones who quit felt that this was too much, and the ones who actually pulled through felt that if they could get past this, just get past this, they're going to get better.

It's going to get them there. And that's how they pull

Kingsley: Right. So how, is there something in the mind when people are going through this process that you can flick from, this is killing me to, this is making me bigger or better or stronger, or whatever it is. Is there, what can we do as individuals to make that switch?

David Amerland: Yeah, there's two things. I mean, the, there's something in the mind, [00:27:00] there's something in the body, and we'll address that both. But start with the mind first. The first thing is reframing. I. If I, if we go back to the example of the glass in the desert, we were both looking at 50%. You are under stress because you think you haven't got enough water. I'm not as much under stress because I think, well, I still have a lot of water left. That reframing me to see opportunities of action, which are not available to you because you simply haven't got the mental capacity to process them. Because in that particular moment in time, because you're under stress, your brain has narrowed down, you haven't got as much access to all your, the knowledge, information, experience that you already have in your head because it's shut down. So when you receive signals from the external world, you can't process them with all the full spectrum of knowledge and experience that you actually possess. [00:28:00] And this works in business as well. If you're stressed out, here's a situation. You can't process it, even though you are on paper capable of doing that and getting through it and making the right decision. And because I'm thinking, you know, the glass is okay. I make different decisions.

Kingsley: so that would mean that there's a, probably a whole bunch of opportunities

David Amerland: Yes.

Kingsley: obviously usually opportunities are built. They come with overalls on rather than just something that's handed on a silver platter. But in that thinking, then obviously we are gonna be in a place where we are gonna miss a whole bunch of opportunities, aren't we?

There'll be things that are coming at us and because of our thinking, we'll miss it. The opportunities are there, but we just can't see them.

David Amerland: Yeah, we don't see the solutions. We don't see, we don't see how the easiest way to say this is we don't see how to navigate that situation,

The paths that are available to us then are reactive, purely,

Kingsley: Yep.

David Amerland: [00:29:00] circumstances, as opposed to navigate again, which means you choose a direction, you choose an action, you begin to weigh it. And that changes everything. Even if that action is initially wrong, it takes you somewhere else and then you can see those opportunities in which you've actually worked to create now. Right. Which you just mentioned. So, yes, so that's the difference. So this is the mental thing, the reframe. There's a physical thing we know, and this is where self-awareness kicks in, knowing a little bit of who you are, how you operate. We know that if we get stressed. The body's sympathetic nervous system goes into fight or flight. All the resources then are diverted into a fight or flight response. So we're in reactive mode, stroke, survival mode, and this is not what we need in a modern complex world. Physically, we can that down the moment we feel ourselves getting stressed. If we just pause and take a really deep breath, relaxing our chest, [00:30:00] relaxing our diaphragm, filling up our lungs with air that activates the body's parasympathetic nervous system, one of the primary roles is to bring us back down to baseline levels so that our brain can

So that our heart rate can drop so the cortisol levels in our bloodstream can reduce and become sort of, acceptable.

Kingsley: The whole interaction of the body and the mind, the brain, the mindset, everything like that is so. It's so intense and as you, you know, you're bringing out so well some of like how it actually does affect us and the difference it makes in us personally, in our mindset, in business and our relationships and everything else as well.

It's just it's absolutely huge. We actually went a lot more down the mindset path than I was actually expecting to go. But this has been fantastic because I think it's, to me, this podcast has been. Very simple in some ways, but very profound at the same time, pointing out some things that probably I think a lot of [00:31:00] people have questions for, but not really sure where to actually go with them.

How did you get involved in this whole side of things in the first place?

David Amerland: Well, I've written I'm a chemical engineer by, by, by training.

Kingsley: At Chemical Engineer?

David Amerland: yeah and

Kingsley: Yep.

David Amerland: My master is in quantum dynamics. I started writing about. Search primarily when I started writing of the mathematics and I understood where things were going. I've written books on search and business and marketing and branding and decision making and intentionality and fitness and it's all different, right? But it isn't for me because I don't, I don't focus on the details, but 'cause the details will change. I focus on the things which are fundamental.

And the fundamental thing in every one of those orders of domains of human activity is us. It's what drives us. fascinated by the reasons of why do we do some things? Why don't we do the things which we [00:32:00] should be doing? Why do we perceive things when there's nothing there to perceive? So human behavior is fundamental.

It's, and it's driven for all its complexity. It's driven ultimately by very fundamental forces, which are relatively easy to understand. And then the complexity that arises from them is how we manage those forces in a modern environment so that we can achieve the things we want to achieve so we can become better human beings, better people, better business people and at the same time feel happy in who we are.

So that's a drive for me.

Kingsley: I love it. And how you've put everything together as well. And as much as they are very different things they're all interlocked definitely with each other and how everything works as well at the same time, which is, I think it's just fascinating with the more you actually learn about.

Stuff. Not only the more you realize you don't know, but you realize how closely connected everything [00:33:00] is, which is just amazing. And obviously for you a lot of your study has also been around the, how the body and the brain and the mind and everything all works together and fits together.

We are coming close to time, believe it or not. I can't believe we, it's here already, but can you give me a, just a brief overview. Of how those things all interlock for everybody on the planet.

David Amerland: Absolutely. Okay. Let's start up with the absolute very basic things. The things that you want for yourself and those around you. And tho that's going to represent some kind of vision, some kind of plan, some kind of values. It will be reflective of those values, which will then allow you, once you engage with it internally and accepted, will allow you to, navigate reality, which means you now begin to prioritize what it is that you need to do because you have specific goals in mind and your goals [00:34:00] may change and your own sense of who you are will evolve. what will stay the same always is the schema of that you have awareness of who you are and an acknowledgement of where you're going and an understanding of why it's important for you to get there. if you start with just that, those three things in any context, business, yourself, life, fitness, then internally, now you have a selective a selection process. And that selection process means that you have priorities. And those priorities means that you're choosing things which have are meaningful for you.

At an emotional level, they actually mean something as opposed to just doing them by rotta. And because they mean something, they have value for you and they also ascribe value to who you are, and suddenly you become a whole person who does things because they're important, who understands what is right, what is wrong, because of those actions who can prioritize [00:35:00] things and understands how to prioritize because of that importance. a saying that says, don't know where you're going, roads will take you there. That's so true.

Kingsley: Yep. And that what you just said there actually takes us right back to what you said right at the very beginning is knowing who you really are. And it's, it just, I think you summarized a whole lot really well with all of that right from the beginning. We've done a great big loop which a very important loop.

And obviously we, you could go on for hours and hours talking about all this stuff. So how important it is how really fundamental and exciting it is and how it actually dictates our lives to a large degree as well, which is phenomenal.

David Amerland: Yeah.

Kingsley: Just as we close off, David tell people where can we find out more about you?

Where can we get ahold of your books? All that sort of thing.

David Amerland: Okay. You find me@davidamer.com. I put a lot of stuff there. You can also find my socials there, but if you Google me, you'll find my socials. I keep up with [00:36:00] a lot of studies. I get really excited about what I find. Any insight that I find that I get from those studies, which is practical, I share it out freely and widely.

It's important for us to know you will find build

Kingsley: Yep.

David Amerland: on Amazon or any bookshop. You can order it from your bookshop and you'll bring it in within a few days. But you definitely can get online in any of the online retailers.

Kingsley: Fantastic. And now when I end the podcast, I always ask two questions. 'Cause I talk tomorrow's not today. We talk about the ultimate tomorrow a lot. So if I was to ask you, David, what is the ultimate tomorrow I.

David Amerland: Ultimate tomorrow is the one you are fundamentally building right now for yourself with a full understanding of what it's going to look like and a full focus on how to get there.

Kingsley: Well, you pretty much answered my second question, which is how do you create the ultimate tomorrow? But have you got anything else to add to that?

David Amerland: Yeah, I was gonna say, you know, when it comes to fitness, you know, [00:37:00] it's complicated, but it's also easy. And I'll say, you know, whatever it is you do, it doesn't have to be difficult. I. Apply three things. Make it personal, make it mean something for you. Make it possible. Make it be easy. Doesn't have to be something difficult to do. And then make it be persistent so that you actually do it. Make it easy for you to do day after day. And if you apply those three things, your body could be better and your mind will be better, and then your life will be better.

Kingsley: I love that brilliant summary. And I think that whole thing is quite often we put too much pressure on ourselves to actually achieve the world in the next two months. Whereas basically you just said, just do the basics and get there and get better. I absolutely love it. David, thank you so much for coming on the podcast.

Really appreciate that. All the way from over on the other side of the world, which you're obviously enjoying yourself. It certainly looks like you're enjoying yourself. Anyway, having a great time there. Thank you so much. Don't forget get a [00:38:00] hold of David's book and jump online. Have a look at his socials.

There's some fantastic information there that every one of us can learn from. David. Have a fantastic day

David Amerland: thank you so much for having me here. I really enjoyed this.

Kingsley: Oh, also, no, it's been an absolutely brilliant podcast and there's a lot of great stuff that you've mentioned there. And remember, create the life you want.